How to Have a Very Good Conversion Rate for Your Main Website
It may be good to have a lot of people visiting your website everyday but it is still of the use if there is little or no purchasing done at all. To gain profit you must put in a little effort for working on increasing the conversion rate of your website. Which is why Marketing audit is important on your website. Marketing audit is a very effective way for you to work on the marketing side of the company as it is a very comprehensive and organised Appraisal of all the aspects from assessment of the strategies to the determination of Ways to solve marketing problems better and suggesting better action plans to Get more opportunities for the business.
However the first and foremost important goal is to establish a website that will make your clients satisfied.
Let’s get down to the tips in improving your website conversion rate.
Use the F Layout In Designing your Website
It is shown by studies that most Website visitors scan websites in the shape of an f. Use the f pattern in placing your call to action as this will be easily read by your visitors, so place these words on the upper left corner to the upper right corner of the page and ask the page further progresses to the bottom, use fewer words In which most of the call to action words concentrate on the left side of the page because it is already proven that putting words on the right side will not be given much attention. Place your strong call to action words on the upper right hand of the page because this is the most noticeable place.
Keep it Simple and Easy
If a website is very difficult to navigate then it would have a lowconversion rate as visitors will look for a website that will not waste their time. Do a marketing audit first and identify if the website is user friendly. Website users will first one to know about your company so it is much profitable to make information about your company, products and services as well as reviews Easy to find, do not forget for a better conversion rate you should also have an easier interface on online purchasing to have a better conversion rate for your website. The thing about unsuccessful websites is that they ask for too much information like having to create an account that takes a lot of processes to get through, tendency is the customer will not complete the purchase.
Getting Close to Your Customers
Successful websites have the Ingenuity to go beyond and serve their customers in a personal and trustworthy way. Be honest with everything that is going on with your products especially if it’s already out of stock But don’t forget to post the date in which the stock will be available to not lose your customers.